WordPress performance: what actually matters (and what’s just noise)
Practical technical guide to WordPress performance optimisation, based on real projects. Core Web Vitals, hosting, images, plugins — and the checklist I…
Read articleWhite-label engineering for agencies and performance-critical builds for serious WooCommerce and corporate sites. 11+ years turning bloated WordPress projects into lean, scalable codebases. Custom plugins, complex integrations, and long-term maintenance — without the agency overhead. Remote-first from Portugal.
A 5-day deep dive into your site's stack, delivered as a prioritised action plan with effort estimates and ROI per fix.
Fixed price. No discovery call required — send the URL and you get the report in 5 business days.
For business owners who need a strong digital presence, and agencies who need a reliable development partner.
Moving sites off Elementor, Divi, or other builders into custom themes. Untangling bloated WooCommerce stacks and replacing them with lean architectures that actually scale.
Core Web Vitals fixes that survive past PageSpeed Insights: query optimisation, caching strategy, CDN setup, plugin audits. Measured in real-user metrics, not in theory.
Full WordPress security audit covering plugin surface area, server config, file permissions, and login hardening. Delivered as a prioritised remediation plan.
ERPs, SQL Server, SharePoint, Auth0, payment gateways, CRMs. Custom plugins that bind WordPress to whatever backend your business already runs on.
Monthly retainers covering updates, security monitoring, performance regressions, and ongoing development. Three tiers with clear SLAs and reserved capacity — no waiting in queue.
Engineering capacity for agencies that sell WordPress but don't want to staff senior devs. NDA-friendly, slot into your PM stack, ship under your brand.
WooCommerce stores past the first €500k that start to break: custom checkout flows, subscriptions, multi-gateway payments, ERP sync, query-heavy catalogues.
WPML, Polylang, or fully custom multilingual setups when the off-the-shelf plugins don't fit. Built and tested in EN/PT/ES/FR — including this site.
Senior WordPress engineering as a true extension of your team.
85% of my work supports digital and marketing agencies — operating under your brand, integrated in your workflow, on your tools. From one-off engineering sprints to ongoing white-label retainers with structured SLAs and reserved capacity.
Project engagements
€4,500 — €30,000
Monthly retainers
from €1,500/mo
Entry point
€890 (Audit)
Real projects for real businesses — from subscription-based e-commerce to custom platforms and sports club ecosystems. Most of my work is B2B for marketing and digital agencies, which means a significant part of my portfolio is protected by NDAs. Here's a selection of what I can share.
Corporate customer portal for an 80-year-old Portuguese industrial company. WordPress as presentation layer with SQL Server, SharePoint, and Auth0 integration. Multi-tenant architecture serving hundreds of clients and thousands of equipment records.
Website redesign rebuilt on Elementor for a facilities management company, plus a server-side integration syncing the registration forms with HubSpot's API so every lead lands in the CRM alongside the marketing forms.
NDA Protected
Full website built entirely with custom Gutenberg blocks — each coded from scratch. Development and QA as a contractor.
NDA Protected
Custom plugin connecting the club's membership system to WooCommerce via API, enabling member-exclusive discounts at checkout.
NDA Protected
Performance and security optimization for a store with €1M+/year revenue. Replaced heavy plugins with lean custom code and API integrations.
NDA Protected
Full redesign and custom theme for Portugal's largest sports blog. Performance-focused build optimized for high-traffic content delivery.
NDA Protected
Ongoing maintenance and progressive feature development for a top-tier Portuguese football club's main website.
NDA Protected
Subscription-based organic juice shop with custom Gutenberg blocks and recurring payment management.
NDA Protected
Maintenance and evolutionary development for a second-division club website, including content updates and new features.
NDA Protected
Ongoing maintenance and evolution of another Primeira Liga club's official online store with custom WooCommerce plugins.
Thoughts and notes on WordPress, web performance, WooCommerce, and building for the web.
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Read articleHear from agencies and founders who trust my code.
WordPress Development
2025
Web Development
2025
React.js
2025
Web Development
2024
UX/UI Design
2024
11+
Years Experience
I'm a senior WordPress engineer with over 11 years of hands-on experience customizing, building, and deploying WordPress solutions. I work directly with business owners who need a solid digital presence, and as a trusted development partner for digital and marketing agencies — often as a white-label extension of their team.
From custom themes and plugins to third-party integrations, payment gateways, and performance-oriented builds — I focus on security, scalability, and long-term maintainability. My process starts with a clear alignment on goals, scope, and priorities, followed by a phased execution plan with short review cycles and incremental deliveries. No unnecessary complexity, no plugin bloat — just clean code built to last.
I'm not just another developer. I contribute to project direction, provide UX/UI feedback, and communicate directly with stakeholders. Whether you're launching your first website or you're an agency scaling your delivery capacity — think of me as a technical partner, not just an executor.
Clear communication and on-time delivery.
Self-driven, proactive, remote-ready.
UX/UI feedback and project guidance.
Sustainable, maintainable code.
Ready to build something exceptional? Fill out the form, and I'll get back to you within 24 hours.